Media Leadership & Television Channel Management
Running a media institution or TV channel as an organisation: strategy and programming, news, production, funding and advertising, the shift to digital platforms and content governance.
Leptis Magna
Programme overview
For heads and managers of public and private channels and media institutions: media economics, the programming grid, the modern newsroom, production and operations, audience measurement and the digital transformation of a media house, with Libyan and Arab cases.
Learning Objectives
- Set a strategy and business model for the channel or media house.
- Design a programming grid and newsroom that serve the target audience.
- Manage production, operations and costs.
- Lead digital transformation and measure audiences across platforms.
Target Audience
- Heads and managers of TV, radio and media institutions.
- Directors of news, programming and production.
- Leaders of government media authorities.
Program Curriculum
- Module 1
Day 1: Media-house strategy
- Media economics, funding and advertising models
- Editorial identity and the target audience
- Module 2
Day 2: Programming and the newsroom
- The programming grid, seasons and original content
- The integrated newsroom and verification
- Module 3
Day 3: Production, operations and quality
- Managing production, costs and suppliers
- Quality standards and content governance
- Module 4
Day 4: Digital transformation and measurement
- The channel on digital platforms and streaming
- Audience measurement and analytics
- A transformation plan for each participating institution